A TrueCoach alternative for online fitness coaches

The prices side by side

I read these on their public pricing page on 17 October 2026. Prices change, so check the page before you decide. The currencies differ and the plans include different things, so treat this as two price lists, not a verdict.

TrueCoach source: TrueCoach pricing. It lists a custom-branded app on Standard and Pro. Helms includes your own App Store app on every paid plan.

What you can check

• Clients log sets, food, habit ticks, check-ins and messages offline. Each action carries a key made on the phone, so a reconnect can't log the same thing twice.
• Training history is kept as long as the account exists. Nothing is deleted for age.
• You get a message the morning after a client skips a session.
• You set a progression rule on the exercise once. The app reads the client's own last log and offers the next weight, with the reason beside it.
• Group and semi-private sessions have a real capacity, and the waitlist promotes the next person when someone cancels.
• On any paid plan your clients download an app with your name, icon and colours. On Free they get the Helms app with your business name inside it.
• Your clients pay you through your own Stripe or GoCardless. Helms reads the numbers and takes no cut.
• The AI drafts and proposes. It's blocked in code from writing a programme for you, and nothing reaches a client without your say-so.

The bigger the business got, the more of my week went on juggling apps and re-typing the same client into all of them. It felt like more admin than coaching. I wanted one place for the lot: the client work, the business numbers, the social side. So I built it.Logan Russo, who built Helms and still coaches clients on it. From usehelms.com/coaching

Getting your clients across

Moving your clients is free on any plan. Send me whatever you can get out of your current platform and I'll rebuild it in your Helms account: clients, plans, supplements and check-in history. There are self-serve importers too, for a client roster CSV, the full Helms template, and Cronometer or MyFitnessPal food diaries.

Quick answers

How much does Helms cost compared with TrueCoach?

Helms is free for up to 7 clients, £69 a month for up to 30 and £119 a month for up to 75. TrueCoach lists $26.34 for 5 active clients, $57.99 for 20 and $136.99 for 50 on its public pricing page, as read on 17 October 2026. The currencies and what each plan includes differ.

Can I move my clients from TrueCoach to Helms?

Moving your clients is free on any plan. Send me whatever you can get out of your current platform and I'll rebuild it in your Helms account: clients, plans, supplements and check-in history. There are self-serve importers too, for a client roster CSV, the full Helms template, and Cronometer or MyFitnessPal food diaries.