# Helms, the AI-native coaching platform ## Coach more. Admin less. Your whole coaching business in one place, and an AI layer no other platform has. It handles the admin so you get back to coaching. It proposes, you confirm. Nothing reaches a client without your say-so. [Sign in](https://app.usehelms.com) · [Get started](https://app.usehelms.com) --- ## The problem You didn't get into coaching to wrangle software. Six, nine, eleven tools to run one coaching business. A booking app, a payment tool, a spreadsheet, a workout builder, your DMs, and none of them talk to each other. So you become the glue: re-typing the same client into the fourth app, chasing check-ins by hand. - **Nothing talks to anything.** The coach ends up being the integration layer. Enter a client once, then enter them again everywhere else. That's not a platform, that's homework. - **You get taxed for winning.** Per-client pricing charges you more the more you grow, for a tool that does nothing more. You start doing maths on whether you can afford your own next client. Most coaches are paying £165-356 a month across six to nine tools for this. Helms is less, and it's one bill. --- ## The AI layer A second pair of hands with your clients. An agent that works through your clients with you. It spots who's slipping, drafts the plan or the message, and hands it over for you to confirm. It never messages a client as you, and it never makes the coaching call. The relationship stays yours. ### AI operator Ask in plain English: "who's slipping this week?", "build Sarah a 4-day upper/lower block", "message everyone who missed check-in". The agent does the work and hands it back for your sign-off. - Finds clients & summarises them - Builds workout & meal plans - Reviews check-ins - Drafts client messages - Builds & publishes funnels - Every action is propose → you confirm ### Voice mini-coach Ask about any client hands-free, between sessions, and hear the answer out loud. - On every coach page - Ask by voice, hear the answer - Daily briefing: check-ins, bookings, quiet clients ### Client analytics Ask about trends, adherence and red flags across your whole client base. The agent answers from your real client data, in plain English. - AI insight: who's slipping - Adherence across your clients - Periodisation phase board - Client timeline planner ### Receipts On the 1st of every month, Helms emails you a branded, share-ready image of your clients' wins. Post it to your story and you're done. Free on every plan, from your first client. - Total load moved, personal bests, kg dropped - Your brand colours, no client names - Share to Stories or download ### Social AI Drop in a YouTube link and get coaching angles ready to turn into content. Schedule them without leaving Helms. - Paste a YouTube link → content angles - Hook, structure & repurpose ideas - Integrated social scheduling --- ## Built by a coach who still coaches The bigger the business got, the more of my week went on juggling apps and re-typing the same client into all of them. It felt like more admin than coaching. I wanted one place for the lot: the client work, the business numbers, the social side. So I built it. The AI does as much of that as you want it to, as long as it isn't coaching for you. That line isn't a feature, it's the point. Logan, founder. Still coaching real clients on Helms. --- ## The platform The core is all here, without the bloat. Enter a client once and it's everywhere: booking, plan, check-ins, revenue. It actually talks to itself. ### Training Build training the way you actually program it, and it logs offline, so a client in a concrete basement gym loses nothing. - Programme, training-day & workout builders - Drag-and-drop exercises - Reusable template days - Fully customisable exercise library - Volume charts - Offline session logging ### Nutrition Build a plan, set the targets, and let clients log against it. - Meal-plan builder with macro targets - USDA food database - Client barcode scanning - Client food logging - Supplement protocols - AI photo food logging ### Check-ins Ask what you want to ask, and see who's slipping before they quit. - Custom weekly & daily forms - Per-client fields & cycle tracking - Progress photos & bodyweight - Automated check-in reminders - Coach review with responses - Dashboard that surfaces who's gone quiet ### Progress The whole picture, from bodyweight to bloods, in one timeline. If a client is enhanced you can support that properly: log the protocol, see what's actually in their system, and read their markers against the ranges you'd expect. - Bodyweight trends & rolling averages - Adherence tracking - Full biomarker panels - Blood-work PDF with AI extraction - Enhanced-client protocols, modelled and tracked - Apple Health auto-fill (steps, heart rate, sleep) ### Community Course content and accountability in the same place clients already train. - Feed with posts, comments & reactions - Free member tier - Lessons library - Group-call events & RSVPs - Moderation & member approval ### Messaging Direct 1:1 threads with every client, plus recorded video feedback that transcribes itself. - Direct 1:1 threads - Screen + webcam video feedback - Auto-transcribed clips - AI clip summaries - Client video archive --- ## For your business Get off the spreadsheets. Spreadsheets aren't the enemy, they just make your coaching look like homework and they don't hold the data in a shape you can read. Your client opens an app with their name on it, and you get a view of what's actually happening instead of a tab you have to interpret. ### Booking Your own booking page, no Calendly bill. - Calendar sync & video-call links - Upcoming bookings synced in - On your own domain ### Leads & forms Every enquiry lands straight in your pipeline. - CRM pipeline (Lead → Client) - Lead-gen funnel builder - Public intake & enquiry forms - Instagram DM sync ### Revenue Know what the business made this month. - Live MRR (Stripe & GoCardless) - Revenue & P&L - Payments & invoice history - In-app contract e-sign ### Your brand Clients see your coaching brand, not ours. - Your logo, colours & domain - Multi-coach teams - iOS & Android app shell --- ## Bring your clients with you The reason coaches stay on a platform they've outgrown is the thought of re-typing a year of data. So we do that part for you. 1. **Send us what you've got.** Your spreadsheets, your exports, your current platform's plans. Whatever shape it's in. 2. **We move it across.** Clients, training and nutrition plans, supplements and their check-in history, into your Helms account. 3. **You coach on day one.** Your clients get an invite to an app that already knows their programme. No blank slate, no re-onboarding. --- ## Straight answers **Does the AI message my clients on its own?** Never. It drafts and proposes; nothing reaches a client without your say-so. The admin gets handled, the coaching stays yours. **I'm coming from another coaching app. Can I bring my clients?** Yes. We'll help you migrate your clients and their history across so you're not re-typing a year of data by hand. Ask on your demo. **I'm coming from Google Sheets. Can I bring my clients?** Yes, and this is the one we're best at. Send us the sheet as it is, however messy: we've moved whole client lists out of coaching templates before, including training plans, meal plans, supplements and weeks of check-in history. You don't tidy it up first. **What does Free actually get me?** The real platform for up to 7 clients: training, nutrition, check-ins, your community, a booking page, the revenue dashboard and monthly branded receipts. It's not a locked-down demo. It's capped on size, not crippled on features. **Do my clients need to download an app?** On a paid plan they download *your* app: your name, your icon, your colours in the App Store, not ours. On Free they download the Helms app and still see your branding inside it. Either way they can skip the store entirely, use it in a browser and install it to their home screen, and either way they log offline and it syncs when the signal comes back. **Can I move between tiers?** Any time, up or down. You move up when you cross a client count or want the AI layer; nothing's locked in. **Whose data is it?** Yours and your client's. You can export a client's full record whenever you want, and a client can ask for theirs. Nothing is held hostage to keep you subscribed. --- ## Take the helm One place to run your whole business, with an AI layer that does the busywork on your say-so. [Get started](https://app.usehelms.com) --- - [Pricing](/pricing.html): start free, pay when Helms is earning you money. Free / Coach £69 / Studio £119 / Team £279 a month, or £689 / £1189 / £2789 a year (two months free). Every paid plan starts with a 14 day free trial. - [Sign in](https://app.usehelms.com) - [Privacy](https://app.usehelms.com/privacy.html) - [Terms](https://app.usehelms.com/terms.html) - [For AI agents: index.md](/index.md) © 2026 Helms